Profit Margin Calculator

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Use this free Profit Margin Calculator to calculate profit, profit margin and markup from your revenue and costs.

How to use this calculator

Enter your total revenue or selling price and the associated costs. The calculator will determine your profit amount, profit margin percentage and markup percentage.

Profit Margin Information

Total sales revenue or the selling price of an item or service.
Enter the costs associated with generating the revenue.
Profit Margin
Revenue / Selling Price
Total Cost
Profit
Profit Margin
Markup on Cost
Profit per $1 of Revenue
Profit margin and markup are not the same thing.

Profit margin measures profit as a percentage of revenue.

Markup measures profit as a percentage of cost.

For example, an item that costs $75 and sells for $100 has a 25% profit margin but a 33.33% markup.

How Is Profit Margin Calculated?

Step 1: Calculate Profit Subtract total costs from revenue.
Profit = Revenue − Costs
Step 2: Calculate Profit Margin Divide profit by revenue and multiply the result by 100.
Profit Margin = Profit ÷ Revenue × 100
Step 3: Calculate Markup Divide profit by cost and multiply the result by 100.
Markup = Profit ÷ Cost × 100

What Does Profit Margin Mean?

Profit margin shows how much of your revenue remains as profit after the costs included in the calculation.

For example, a 25% profit margin means that $0.25 of every $1.00 of revenue remains as profit based on the costs entered.

The type of margin being calculated depends on which costs you include. If you enter only the direct cost of producing goods or services, the result may represent a gross profit margin. If you include all business expenses, the calculation may be closer to a net profit margin.

Profit Margin vs. Markup

Profit margin and markup both compare profit with another financial amount, but they use different starting points.

Profit margin compares profit with revenue, while markup compares profit with cost. Because the denominators are different, the percentages will normally be different.

This distinction is important when pricing products or services. Adding a 25% markup to cost does not produce a 25% profit margin.

Disclaimer: This calculator is provided for general informational and educational purposes only.

Results are estimates based entirely on the amounts entered by the user. The meaning of the calculated margin depends on which revenues and costs are included. This calculator is not a substitute for professional accounting, bookkeeping, tax, financial or business advice.